Below are the Top 10 reasons people should consider owning a web site:

#1. Conduct Business 24/ 7/ 365. Imagine your website as your cyber-employee, presenting your goods, answering questions, and taking payments 24 hours a day, seven days a week, 365 days a year! This employee never quits, never steals, never takes a sick day, doesn’t complain, and doesn’t require a weekly paycheck. A website for your local small business is the best investment you can make for your business.

Not only can you conduct business at any time, but your web site provides a unique way to grow your sales revenues. At no additional cost, you can promote a weekly or daily special, post a menu item of the day, or offer a coupon code for that day’s purchases only.

Make it easy for your customers to shop with you again and again. If you have a local store or office, be sure to provide a sign-up sheet, a fish bowl at the register or other means of gathering your customers’ email addresses, so you can contact them through email marketing as well as providing a permission based opt-in form on your web site.

And did you realize that your around-the-clock online business lets you find customers locally, per specific zip codes or from anywhere in the USA or even around the world? You’re no longer restricted to your own neighborhood or time zone. Whether your product or service is delivered electronically or shipped conventionally, your website can explode into new markets while you sleep!

#2. Provide Business Information. How many customers call your place of business to ask routine questions? You know, things like location, hours of operation, and credit cards you accept.

A website lets you immediately provide information to prospects and customers any time of the day or night. They can view a map complete with driving directions from their home or office, get phone numbers, check your hours, and see what credit cards you accept. All without tying up employees’ valuable time, much of which is wasted answering the same questions over and over.

Your website can also serve as your real-time market resource. With permission, people can download your latest brochure or price list. Policy changes or price increases can be communicated instantly through your website ? without the time and expense of physically publishing and mailing them.

But don’t think these materials should be limited to written and graphical information. Imagine how impressed visitors would be if you added audio or video to your site to provide information or give an online presentation in a much more interactive way!

#3. Be Viewed as an Expert. It’s human nature to want to work with knowledgeable people who understand the needs of their market and strive to provide the best solutions. Your website allows you to do this.

Let’s face it. Most people go online to search for information. A website allows you to provide written, audio, and even video information online at no cost. Post articles about your company, industry, or product line, and press releases of the latest news.

Don’t limit it to your company. Showcase your customers! Include lots of testimonials (audio and video work the best). Share case studies about how your customers benefit from your products and services. And use “before and after” pictures if your niche lends itself to it, as they are always of interest to web visitors.

#4. Gather Leads. It’s quick and easy to add a squeeze page or opt-in form to your web site. Offer a special report or a bonus for signing up for your newsletter, special report, or ecourse. These people are interested in what you have to offer, so make it easy for them to become part of your email marketing system ? and keep them informed and in touch.

#5. Increase Profits by Selling Information Digitally. It costs next-to-nothing to produce ebooks, MP3s, and audio recordings, because there are no “hard” costs associated. This means that, aside from selling costs, all of the profits go to you!

#6. Reduce Costs. Hand-in-hand with making more money is being able to save more of the money you make! The cost of producing four-color brochures is staggering for the average small business. The cost is minimal if you produce it digitally, using existing equipment, and post it online. Instead of printing costs and paper brochures that take up space, your website allows visitors to download the same brochure at no cost to you.

Employee costs can also be reduced as customer service becomes more efficient. Online FAQs (Frequently Asked Questions) can address many of your prospects’ questions without calling or emailing your office. And a 24/7 web presence allows customers to place orders online – at their convenience – with no help from sales personnel.

#7. Expand Your Business Through Partnerships. Combine the power of your website with your expertise, and you can build a great sales team to help you promote your products and services. The best part is that your sales team won’t cost you a dime until it makes you money!

#8. Enhance Your Customer Service. Your 24/7 website could be the first place your clients visit when they have customer service needs. Add a page of Frequently Asked Questions and a News section and you’ll have fewer calls and emails to your staff. Survey customers and find out what services they’d like to use online and your website can take over even more.

Why not add online forms that can be downloaded and read or completed before a face-to-face contact (perhaps a loan form or insurance form). Let your customers request an appointment or get a bid through your website. They will appreciate your new-found efficiency as much as you do!

#9. Test-Market New Products and Services. While you can get feedback for any type of business, it’s especially easy to test online products and services. A website allows you to conduct online polls and surveys to find out what’s on the minds of your prospects and customers, what they like, where they’d like to see improvement – the topics are endless. It’s like having an online focus group without paying those big bucks!

#10. Stay Competitive. Every day, more of your competitors are staking their claims on the Internet. Marketing 101 tells you that you don’t want to be last to market. Your competitors are building relationships and prospecting your customers every day. All businesses, whether selling to a local market or worldwide, simply cannot afford to be without a web presence.

And a bonus reason….

You are able to fully track your website and web site visitors, seeing where they are coming from, what time they come in, what they are looking at, what they are buying most…see what advertising works or does not work. Literally sets up full analytic reports at the touch of a finger. Pricless, money saving information that helps to better your business.

The foundation for successful email marketing is a targeted, responsive and permission-based email list. If you have a list of subscribers that trust you and consider you an expert, you’ve completed the first step and are on your way!

Below you will several list-building ideas that will help you make the most of your email marketing efforts:

But what if you could use a crystal ball that would give you almost immediate feedback on the success or failure of your promotional campaigns? Can you image the increased profits you might realize, if you could confidently eliminate those areas that underperformed, while concentrating on those that were overwhelmingly superior?

Imagine if you could know for certain which headline on your web site created more opt-ins? Wouldn’t you like to know which email subject line caused more people to click through to your web site?

Ad tracking can do exactly that. But it can do much more! Below are 10 reasons you should be using ad tracking:

Learn the true cost of your Internet advertising. Ad tracking eliminates budgetary guesswork because you’ll have statistics such as cost-per-click and clicks-to-sale. This information will allow you to drill down and find the real and total cost of your online advertising.

As an example, let’s say you are doing pay-per-click advertising and banner advertising. Let’s further assume that your cost-per-click is much higher than your cost-per-impression. Before you throw up your hands trying to compare apples and oranges, be aware that a good ad tracking program, like Hypertracker, can allow you to compare disparate mediums with ease.

Keep only those ads proven to be the most profitable and eliminate the others. Ad tracking can show you which ads to eliminate immediately (the obvious losers that are costing you real money for NO results!), but it can also show you the most productive channels. After all, wouldn’t you rather trade a 1% ROI for a 20% ROI (return on investment)?

Verify the best target market or niche for your product. Ad tracking can also be used to track things like subscribers. Trying to decide the best niche for your products? Promote your opt-in list to two potential niches and you’ll quickly see if one is a better potential market than the other based on the percentage of new subscribers. Can you imagine the time and money this will save you?

Compare the ROI on various free promotion methods to determine which provides the highest return. Many times, a marketing mix is based on time vs. money. And, if you’re relatively new to the business world, or have a small marketing budget, rolling up your sleeves and doing some experimentation is a great way to build a subscriber list, prospects and sales! But many free methods are time-wasters that provide little in return for the hours spent.

Ad tracking is a great way to tell if forums, articles, social networking, traffic exchanges, search engine optimization (SEO) or hundreds of other “free” methods work. Pick a few and use an ad tracking system like Hypertracker to compare the clicks all the way to sales attributed to each method. Soon you’ll only be spending your time in areas that you know are effective!

Determine how much traffic your ads are bringing to you. Sure, you can check raw server logs to learn whether your traffic has increased over time. But ad tracking lasers down to pinpoint exactly where that click originated. And it can further drill down to tell you how many sales resulted from those clicks!

Fine-tune your ads. Should I change my headline? Is red more effective than blue? Should I use a header graphic? Audio? Video? Professional marketers know that what works for one product or company may not work the same for another. The only way to find out is to test.

Ad tracking allows you to set up alternate tracking links, so you can split-test headline, colors, audio, video and more. Know for certain which element increases subscribers, referrals, leads and sales!

Develop a list of your most profitable products or affiliate programs. If you knew for certain that Product A out-produced Product B by a factor of 30, would that be of interest to you? Of course it would! Ad tracking boils all these statistics down to easy-to-understand information that will allow you to make smarter business decisions. You’ll quickly see which products or services are duds, and should be eliminated.

Test product price points. Not sure which price point will return the highest revenue to you? Use ad tracking to test them! By assigning different tracking links to each price (suggestion: not to exceed 3), you’ll quickly learn which price point is likely to produce the highest income. (Remember, the highest sales don’t necessarily translate into the highest income!) Take the guesswork out of product pricing!

Track the entire lifespan of a campaign. It is common knowledge that there are four stages to a product’s life: introduction, growth, maturity and decline. This same theory holds true in advertising and promotional methods and it correlates to diminishing returns.

You’ve probably noticed how commercials change and evolve over time. The Coke commercial entitled “I’d Like to Teach the World to Sing” was tremendously popular decades ago, and was attributed to a large increase in the sales of this soda. But increased exposure over a long period of time creates an “advertising life cycle” known as “diminishing returns”. To protect profits, it is critical that marketing knows when that commercial goes through the first three stages and its effectiveness is about to produce diminishing returns.

Now you can do the same…without the million-dollar budget. By tracking your campaigns and comparing the results over time, you’ll see whether they are still producing, or entering the decline phase. By being aware of the signs of diminishing returns, you can immediately redirect your efforts from the declining campaign to one producing solid (and, hopefully, growing!) results.

Compare online and offline promotional methods. It should be made crystal clear that online ad tracking is not restricted to online advertising methods. Your tracking codes can be used in newspaper advertising, business cards, magazines, direct mail campaigns, and more.

By providing statistics on both online and offline marketing methods, you can compare the effectiveness of online vs. offline marketing in general, to determine which produces the highest ROI to you. You’ll also be able to fine-tune the methods you use to move your offline prospects to your online assets. For instance, do they respond more to a free report offered online or a 30-minute webinar? Will they be more likely to add their name to your email list if you offer a discount coupon or a contest?

As you can see, there are a multitude of reasons to incorporate an ad tracker, like Hypertracker, into your marketing efforts. Although this list is far from complete, I hope it will give you a starting point to develop your own tracking criteria. By tracking this kind of information, you’ll soon be making more informed decisions that will positively affect your budget – and your bottom line.

This is an Implix affiliate tip that many affiliates just neglect - and yet it can help increase their monthly income by leaps and bounds!

Is it simple as that? Just telling others to start promoting the Implix product line too?

Ok, I hear you asking: “How is this going to help ME make more money?”

Easy. All you need to do is promote your affiliate URL and get people to sign up under you as a sub-affiliate.

Here’s how it works….

Simply refer people to our site using any of your Implix affiliate URL’s - or any of the banners, text links and ads that we provide. Then, if someone decides to sign up for our affiliate program through your affiliate URL, they’ll automatically be listed as one of your sub-affiliates - and you’ll automatically make an extra 10% off of each and every sale they generate for as long as they keep selling our products.

Best of all, there’s no limit to how many sub-affiliates you have signed up under you. Talk about easy money! Wouldn’t it be nice to have 10 - 20 - 30 or even 100 people all helping YOU make money?

Even though this is a simple, effective and free tactic, you would be amazed at how many affiliates don’t even try to create an affiliate downline. And because of this, they are missing out on a lot of extra income that they wouldn’t have had otherwise.

Join Implix Affiliate Programs Today

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